Your business structure impacts personal liability, how you’re taxed, and more.More ......

Do you live for creating and curating beautiful products? You can turn that passion into a profitable business. Learn how to start an online boutique, with tips from successful sellers on sourcing, building your online...

A SWOT analysis identifies your company’s Strengths, Weaknesses, Opportunities, and Threats. As you scale, it’s a useful tool for unlocking long-term, sustainable growth. Here’s a step-by-step guide to conducting a SWOT analysis, along with examples...

How do you stay motivated to work in a pandemic? To stay active when you’re low on sleep? To keep running your business when sales are low? Your personality type may unlock the secrets to...

In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages...

Managing and fulfilling orders can be a time-consuming aspect of running a growing ecommerce business. which is often oblivious to the buyer.More ......

Private labeling is a great way to sell your own custom branded products without investing in product development. Beyond building a quality brand with great marketing, it starts with finding a reliable manufacturer or supplier....

Though most small businesses know the importance of a vision and mission statement, many struggle to write one—it’s normal. Learn the basics of mission and vision statements, with real-world examples from top brands, and tips...

WooCommerce makes it easy to sell products from your WordPress site, but there are better options for selling online.More ......

If you live for the thrill of scoring a really sweet vintage dress at your local thrift store and bragging about how little you paid, you might be able to turn that passion into your...

Longtime friends Ethan Frisch and Ori Zohar joined forces to create the public benefit corporation, Burlap & Barrel. Inspired by Ethan’s humanitarian and aid work in Afghanistan, Burlap & Barrel brings single-origin spices directly to consumers while...

How can entrepreneurs build a sustainable business and ensure competitive advantage? It all starts with your business model. Learn about the most innovative types of business models, with examples and insights from companies using them.More...

When you set up the website for a new business, you’ll need to purchase a domain, register it, and host your website somewhere. This process can feel complicated and cumbersome, so we put together a...

New to SEO? Getting your online store on the first page of Google is a lot simpler than you think. No matter what stage you’re at in your business, our ultimate SEO guide will walk...

Wil Yeung is a successful YouTube chef with a cookbook, a sushi class, and a legion of followers. But his path has had more than one unexpected twist. This is the story of a violin...

Identifying a niche market can be one of the most effective ways to start a business off on the right foot or save an existing store that’s struggling to make sales. Here’s how to find...

When Tyler Macke was only 18 years old, he wanted to start a business with a purpose. He wanted to fundraise for various children’s hospitals. So he embraced his experience as a freelance graphic designer...

From figuring out what you’ll sell to how you’ll create inventory, we’ll walk through the 7 essential steps you need to take to become an entrepreneur.More ......

Did you know that at Shopify, more than half our customers are women? In this roundup, we shed a light on some of the most inspiring, women-owned business stories from the past year. More ......

Starting an ecommerce business is as exciting as it is challenging. To help, we've put together a list of essential advice, compiled from Shopify's most popular guides and videos, on all the steps involved in...

Apple's new update will require iOS apps to proactively ask users for permission to track them across other apps and websites; previously, users could have been opted in by default.More ......

White labelling is one of the quickest ways to start a business. You can jump on a trend and skip the process of making or manufacturing products on your own. Or you can monetize a...

When Curt Nichols was working at his first 9-to-5 job after graduation, he craved a creative outlet and wanted to start a side hustle within the skiing category. Curt launched Glade Optics to bring skiing...

Email marketing is one of the most effective ways for businesses to build relationships with their customers. But a major challenge is capturing a recipient’s attention in a crowded inbox. To overcome this challenge, it’s...