FOM considered animated series to engage with youngest fans | RaceFans Round-up

Published On 17/08/2022 » 75 Views» Sports
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In the round-up: Formula One Management has considered the idea of commissioning an F1 related animated children’s TV show to help appeal to younger audiences.

In brief

FOM considered animated series to engage with youngest fans

Formula One Management has considered the idea of commissioning an F1 related animated children’s TV show to help appeal to younger audiences.

FOM’s director of media rights and content creation, Ian Holmes, discussed how FOM was looking to expand the sport’s fanbase beyond gaining new audiences through the Netflix documentary Drive to Survive while speaking at the BlackBook Motorsport Forum in London on Wednesday.

“Essentially, we want people to engage with our sport in any way that they want to,” Holmes said. “We want to make sure our offering is as broad as it can be.

“Drive to Survive has been a very successful pillar of that, but we also want to engage with children, for example. We want to do an animation series. We want to do something in travel or whatever it might be – it needs to have a link with Formula 1.

“But essentially we want as many different touchpoints for the sport as possible. So we need to make sure, from a content point of view what we push out – over and above and around Drive to Survive – engages with the fans that come in from that direction.”

Krack surprised rivals don’t scrub race tyres

Aston Martin team principal Mike Krack is bemused that the other nine Formula 1 teams are not following their tactic of scrubbing in tyres for races this season.

The team regularly send out drivers Sebastian Vettel and Lance Stroll to complete slow laps on new tyres to scrub them in ready for races. Krack says the team will continue to use this approach for the rest of the season.

“We do it because we think it’s the thing to do,” Krack said. “Why others are not doing it, you have to ask them. But it’s a good observation that we do that. For us, we think we are better off that we keep doing this.”

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